Join our flagship program and become a People & Culture leader who doesn’t just play the game, but owns it!
BEYOND
BEYOND: for People leaders who want to take it to the next level
The expectations are higher than ever: you’re asked to translate business strategy into a winning People strategy, create the conditions for high performance, navigate organizational dynamics, shape culture, own your metrics, rethink work with AI, support leadership, design rewards, and attract and retain talent.
And now AI is accelerating that shift.
BEYOND helps you move beyond the day-to-day and into the strategic People leadership role your scale-up needs now.
Aiming to own the bigger picture, navigate organizational dynamics and master strategic HR topics.
Do you recognize this:
Knowing AI impacts everything, and that hype and generic tool demos won’t get you where you need to go.
Craving a sparring partner – someone to bounce ideas off of, challenge your perspectives, and help you grow.
Curious about how other successful companies have tackled similar challenges and eager to learn from their experiences.
Being pulled into day-to-day tasks, leaving little time for the strategic topics that truly pique your interest.
Want to become a strong, strategic HR leader?
That’s why we’re introducing BEYOND by People masterminds, our flagship program to unlock your full strategic potential as a Head of People or VP People. We understand like no other the challenges in the landscape of People & Culture in fast-growing organizations. We know what it takes for an organization to truly thrive. This goes far beyond just the HR perspective, it calls for a holistic understanding of People leadership in a scale-up.
Our program is designed to equip you with the knowledge, skills and tools needed to thrive in dynamic environments and make a significant impact in your organization. What once seemed like a maze has been transformed into clear routes to success.
By enrolling in BEYOND, you can expect to:
Learn how to lead People & Culture in the age of AI
Master strategic People leadership and business acumen
Gain a holistic understanding of organizational dynamics
Be inspired by industry experts and network with like-minded peers
Elevate your leadership skills and become a stronger strategic partner
8 face-to-face, in-depth modules for a deep dive into essential topics.
6 online masterclasses full of strong insights, lessons learned and practical know-how from experts in the field.
2 individual, online coaching sessions to tailor the lessons learned even more to your unique situation.
There are 15 spots available, so enroll soon!
The BEYOND program consists of:
Investment: € 5.775,- (ex. VAT)
Prefer to spread the cost? The investment can be paid in instalments.
-
Get ready to dive deep into the art of building a winning People strategy. We'll show you how to create a long-term vision and strategic compass that translates into a hands-on action plan, fully aligned with your business goals and the company’s AI direction. A People strategy can’t be built without understanding where the business is heading. And in this era, that also means understanding the company’s AI direction… and what that means for your People strategy During the end of the session, you'll roll up your sleeves, work on the People strategy for your own organization, and leave with a solid starting point to tackle the challenges ahead.
-
We explore what culture really is, why it matters and how to cultivate the right one as your company scales. We’ll dive into the interplay between values, behavior, leadership, systems and practices, and look at how these elements shape the culture people experience every day. We’ll also explore how AI and AI agents influences culture and what you should prepare for. From understanding the pulse of your organization's culture to practical tips on measurement and AI, we'll guide you through the journey of cultivating the right one. Including lots of practical examples.
-
Understand how to gain a firm grip on your People metrics, moving beyond the surface to explore their leading character for your organization. You’ll learn which indicators really matter, how to set up effective board reporting on P&C and how to build a robust People budget aligned with your organizational goals. We’ll also explore what changes in an AI era, where people increasingly work with AI and AI agents. Which levers should you track around efficiency and effectiveness? And how do you measure productivity, output, capability and cost when work is no longer done by people alone? You’ll leave with sharper metrics to steer the business, not just report on the past.
-
In this module, we tackle the challenges of growth head-on. We’ll unravel the typical growing pains scale-ups face and dive into People operating models for every growth stage. You’ll explore how to design a People function that fits the maturity, complexity and ambition of your organization, including how AI starts to reshape the way People teams operate. You’ll gain valuable insights from real-life stories from other companies, hearing first-hand how they navigated these hurdles. With enough time to ask anything you want.
-
Discover the secrets of optimizing both individual and team performance, with hands-on tools that fully align with your People strategy and a goal-setting approach that goes beyond the ordinary. We’ll also explore how performance changes in an AI era, where people increasingly work with AI and AI agents. How do you define great performance when output, speed and quality are shaped by both human and AI contribution? We’ll show lots of examples, scenarios and success, and failure, stories to guide you through the journey of effective performance management. This module is your go-to resource for creating a high-performing team that consistently delivers outstanding results.
-
We’re putting the spotlight on the art and science of building impactful teams through talent acquisition and employer branding. We'll unravel the latest labor market trends, dive into the tactics of talent acquisition and discover the secrets of crafting a compelling employer brand that attracts top-notch talent. We’ll also explore what changes in an AI era. How does AI reshape the skills, roles and capabilities you need to hire for? How can you use AI to make talent acquisition sharper and more effective, without losing the human judgement that great hiring depends on? With amazing examples and hands-on strategies, you'll gain the tools to position your organization to not just meet but exceed expectations.
-
Attracting and retaining top talent requires a comprehensive total rewards strategy. After this module, you will master both the design and implementation of a reward program that is fully aligned with your People strategy. We’ll talk about competitive compensation, long-term incentive plans, benefits and other incentives that motivate and engage. We’ll also look at what changes in an AI era: how do you reward performance, creativity and impact when people increasingly work with AI and AI agents? What should be incentivized when speed, output and innovation start to look different? We’ll get to the bottom of it.
-
As the People & Culture leader in a scale-up, your role goes far beyond HR operations: you are a strategic business partner, culture guardian, and leadership coach all in one. We’ll explore how to position yourself effectively within the organization, balance the different hats you wear, and build credibility at the leadership table.
In the BEYOND program, you'll learn:
Highly experienced scale-up HR leaders sharing their journey
Interactive learning format (in-person and online sessions)
Strategic approach to HR and organizational dynamics
Focus on real-world application and tangible output
Lots of opportunities for networking and collaboration
What sets BEYOND apart from other programs is our unique blend of:
Featured Speakers
The
program hosts
The program is packed with interesting People leaders and experts who will share their knowledge and experience. With Anke Berends and Kristel Moedt present throughout the entire program, to guide you every step of the way.
Who is this program for?
This program is meant for start-up and scale-up People leaders, with an end-to-end responsibility for the People & Culture domain, like a Head of People & Culture or a VP People. With a focus on strategy, business acumen and best practices, BEYOND is your pathway to success.
To ensure everyone gets the most out of the program and learns from their peers, we'll have a brief intake with everyone after sign-up before your spot in the program is confirmed.
Investment: € 5.775,- (ex. VAT)
Now is the time to invest in your professional growth and development. Join BEYOND today and unlock your potential as a strategic People leader.
This is not a training program. BEYOND is the smartest and fastest way to work with top experts to boost the entire People & Culture domain in your company.
We're confident that you'll love the program. That's why we offer a 100% money-back guarantee.
Prefer to spread the cost? The investment can be paid in instalments.
Dates 2026 cohort:
8 live modules will be divided over 4 days
Dates
Day 1: Thursday 10 September ‘26
Day 2: Thursday 8 October ‘26
Day 3: Thursday 5 November ‘26
Day 4: Thursday 3 December ‘26
Location: Amsterdam
6 online masterclasses will be scheduled in between
2 online individual coaching sessions will be scheduled during the program
About People masterminds
People masterminds is a team of experienced scale-up People & Culture leaders. What began as a crazy podcast idea, is now a boutique consulting firm, driven by a team of seasoned professionals who’ve walked the walk as Head of People, VP People, or Chief People Officer in numerous international scale-ups.
We've all been there and know what it takes to scale and change. Traditional HR strategies just won’t cut it in the scale-up world. Been there, done that. We also learned that you can’t approach any HR topic in isolation.
That's why we always view them through a wider organizational lens, a full Organizational Development perspective.
Either way, no cookie-cutter advice from us. We bring you the goods - real insights, game-changing tips, practical cases, and the bads - made mistakes, bloopers, and many lessons learned. With extensive experience at more than 50 scale-ups such as Bynder, Adyen, Backbase, Tony’s Chocolonely, Dott, Bitvavo, Loop Earplugs, Vandebron, Hubs, and Basic Fit you will have the right knowledge and skills at your service.
FAQs
-
The BEYOND program spans over several months with a combination of in-person modules, online coaching sessions, and masterclasses.
-
This program is meant for start-up and scale-up People leaders, with an end-to-end responsibility for the People & Culture domain, like a Head of People & Culture or a VP People. To ensure everyone gets the most out of the program and learns from their peers, we'll have a brief 1:1 intake with everyone after sign-up. This allows us to group individuals with similar levels of work experience together.
-
The in-person sessions consist of interactive workshops, group discussions, and hands-on activities. Online masterclasses and coaching sessions are done via Zoom.
-
We ask you attend the modules and masterclasses, including some pre-work so you get the most out of the sessions. The program is designed to accommodate busy schedules.
-
The program is specifically tailored for People leaders. However, if you are, for example, a COO with responsibility for the People domain, you are more than welcome to apply.
-
To enroll in the program, simply click on the "Count me in!" button and fill out the registration form. Our team will follow up with you to complete the enrollment process and provide further details about the program.
To ensure everyone gets the most out of the program and learns from their peers, we'll have a brief intake with everyone after sign-up before your spot in the program is confirmed.
-
While the program includes online coaching sessions and masterclasses, there are also in-person modules that can’t be followed remotely.
-
The investment for the program is EUR 5.775,- excl. VAT (unless you’re an early bird). After you gain access to the program, we will send you an invoice for the program fee.
-
Drop us an email. We'll see if we can place you in the next group and will update you as soon as possible.
-
At registration, you will also receive the cancellation terms. If you need to cancel your participation, those terms will apply.
-
Happy to help out! Send us an email at info@peoplemasterminds.com
Count me in!
Want to sign up for BEYOND? Fill out the form below and we’ll be in touch shortly!